Nick Lane

Nick Lane

Chief Analyst at Mobilesquared

Nick founded mobilesquared in 2008, to focus on delivering research and insight which adds tangible value to our clients’ businesses, which include Three UK, Qualcomm, Mitel, Conduent, Nestle, Tesco Mobile, and UK regulator Phone-paid Services Authority (PSA), to name a few.

Nick has been immersed in the mobile and tech industries since 1996, starting out as a mobile tech journalist working on leading international B2B titles, and later as principal analyst at Informa Telecoms & Media (now Ovum), covering the mobile content, service and advertising space. 

Nick has become one of the leading analysts in the messaging industry today, and is the person behind what has become the most used stat in mobile marketing and messaging: “90% of SMSes are read within 3 minutes”.

Nick’s research is based on his unrivalled depth of mobile and tech industry knowledge. The result is research and insight which genuinely shapes industry opinion, and content which delivers market leading edge and longevity for mobilesquared’s clients.

mobilesquared covers all aspects of the telco and tech industries, with a focus on messaging, enterprise, engagement, broadband, unified communications, OTT, LTE, apps and content/premium rate services, and mpayments, as well as technology.

Nick regularly speaks at conferences around the world, and is a judge for the GSMA’s Global Mobile Awards, Messaging World Awards, the MEFFYS, and the EMMAs.

All Sessions by Nick Lane

Day 1 - January 7, 2018

2:00 – 2:30 PM

Speech: Evolution of the SMS/Messaging Business:Winning is no Longer about Competition: It Is About Consolidation

Day 1 - January 7, 2018

4:15 – 5:00 PM

Panel Discussion: OTTs vs Mobile Messaging: Competition or Coexistence in a Win-Win Situation?