There’s been a considerable shift in the way people consume content. The me-first, content-hungry consumers of today want to read, watch, and listen on their own time. In response, telecom operators across the planet are turning to over-the-top service providers to set their service apart, encourage data usage, and generate revenue.
We’ve already seen other industries recognize this shift. The newspaper and magazine industry, for example, saw 70% of airlines stop offering print news content or plan to in the next five years while 40% of hotels did the same or will in the next three years. Both industries are pushing their digital strategies forward. Over-the-top service providers are filling the gaps; Spotify’s unlimited music model quickly overtook CD sales and Netflix brought all-you-can-watch video to an industry previously dominated by rental.
Where do mobile operators fit in? How can they capitalize on this shift in consumer behaviour? For 13 years, Faris Irandoost worked with mobile operators and internet service providers. Now, she’s on the other side, working for an over-the-top service that’s bringing control and customization to mobile subscribers around the world. Join her and explore new ways to satisfy the content carnivores by looking at the market from both sides of the coin.